BLack and white- eric walters Essay Example for Free

BLack and white- eric walters Essay The name of the book is Black and White. It is written by Eric Walters. The illustrator of the book is Joe Baker. This book was published by the Penguin Group in 2009. The genre is fiction. Black and White is book about Thomas and his best friend Steve who tries to persuade him to watch girls play basketball on a sunny afternoon, and Thomas reluctantly follows him. As they started to watch the game, a black girl named Denyse caught Thomas eye with her basketball skills. On a Friday night, through a series of funny coincidences because they had a lot in common, they end up going to the movies together, and affectionate feelings develop between them. After confessing their love for each other during a ski trip, but start to encounter racial problems. They cannot understand what the big deal is, but the pressure of this relationship break them apart. I would definitely recommend this book to everybody and I would rate this book 9/10. I think the author did a fabulous job of capturing the reader’s attention in the first few chapters. As I start to read Black and White, I assumed it would end up as a typical romance but the relationship between the races and the problems that came up made it more interesting. I feel the need that other people should definitely read Black and White because it involves something that we see Dhaliwal 2 everyday which is racism. Although I think that the book is quite interesting, it was too over- sentimental for my taste. This book relates to history because in the book there are racist remarks and racism has been a problem for centuries. Also, it is a nice book to read for Black History Month. Its perfectly suitable for a young age group, with a complete lack of swearing for example but I think this book is perfect for normal ten years and up because the book has some high vocabulary. I dont think audience under 10 might be able to understand so its good for middle school kids and up. I think the authors point of view was that love is blind, no matter your skin colour. Definitely, this book brings racial discrimination to light.

Ludwig Van Beethoven :: essays research papers

Ludwig van Beethoven, a German composer, generally considered one of the greatest composers in the Western tradition. Born in Bonn, Beethoven was reared in to the capricious discipline of his father, a singer in the court chapel. In1789, because of his father's alcoholism, the young Beethoven became a court musician in order to support his family. His early compositions under the tutelage of German composer Christian Gottlob Neefe, particularly the funeral on the death of Holy Roman Emperor Joseph || in1790, signaled an important talent, and it was planned that Beethoven study in Vienna, Australia, with Wolfgang Amadeus Mozart. Although Mozart's death in 1791 prevented this, Beethoven went to Vienna in 1792, and he became a pupil of an Australian composer named Joseph Haydn. In Vienna, Beethoven dazzled the aristocracy with his piano improvisations. Meanwhile, he entered into increasingly favorable arrangements with Viennese music publishers. In composition he steered a middle course between the stylistic extravagance of German composer Carl Phillip Emanuel Bach and what the public had perceived as the overrefinement of Mozart. The broadening market for published music, enabled Beethoven to succeed as a freelance composer, a path that Mozart, a decade earlier, had found full of frustration. In the first decade of the 19th century, Beethoven renounced the sectional, loosely constructed style of works such as the popular Septet op. 20, for strings and winds, and turned to a fresh expansion of the musical language bequeathed by Haydn and Mozart. Despite his exaggerated claim that he had never learned anything from Haydn, he had gone so far as to seek additional instruction from German composer, Johann Georg Albrechtsberger. Beethoven soon revealed his complete assimilation of the Viennese classical style in every major instrumental genre. The majority of the works for which he is most readily remembered for today, were composed during the decade bounded by the Symphony no. 3, a period known as his heroic decade. Beethoven's fame reached it's zenith during these years, but the steadily worsening hearing impairment that he had first noted in 1798 led to an increasing sense of social isolation. Gradually, Beethoven settled into a pattern of shifting residences, spending summers in the Viennese suburbs, and moving back to the city each autumn. In 1802 in his celebrated "Heiligenstadt Testament" a quasi-legal letter to his two brothers, he expressed his agony over his growing deafness. After 1805, accounts of Beethoven's eccentricities multiplied.

Motivation: The key to success Essay

Motivation is the desire to do something and achieve the many goals in life, no matter how many obstacles you have to go through. To many people, it is the essential element that pushes them towards what they want to be. From setting goals, to working hard to achieve them, and finally accomplishing them. There is several motivation theories like: Incentive theory of motivation, which suggests that people are motivated to do things because of external rewards. For example, people go to work everyday for the reassurance that they will get paid at the end of the month. Another type of theory is the Drive theory. It is when people are motivated to take actions to reduce the tension that is produced from unimportant needs. Thirst, hunger and warmth are some examples of drives. Arousal theory is yet another theory. It when you take actions that control your level of arousal. When your arousal level gets high you might want to relax by meditating or reading a book. And when your arousal lev el gets low, you’d want to go for a jog or watch an exciting movie. Last but not least, the Humanistic theory is commonly a motivation behavior in which all businessmen have. It is the strong reasons that lead people to perform various actions like creating a business. It is famously showed by Abraham Maslow’s hierarchy of needs, which presents different motivations at different levels. And it is the desire to fulfill one’s individual potential. These are the different psychological behaviors people act on when they are motivated. But is motivation important in everybody’s life? Yes it is. Mostly businesses. Motivation is the main factor to which why businesses around the world are successful. No man started a business without getting motivated to take action and achieve his goal of starting a successful business. It keeps you moving towards your goals. Motivation in a business insures that the employees work hard and it improves their level of efficiency. It leads to productivity and stability of work force. The benefits of having a well motivated indicates lower staff turnover, lower absenteeism, higher productions, pleasant working atmosphere, more co-operation and happiness in the working environment leads to innovation. If you lot interest in your business, you loose your motivation and that can immensely affect your business negatively. Motivation is the main reason to success Maslow’s  hierarchy of needs is one of the most famous theories of motivation. Abraham Maslow believed that the reason people go to work changes. So he created a hierarchy of needs, which he thinks people will go to work for. At the bottom of the hierarchy he put the essentials in one’s life, physiological needs such as air, food, shelter and clothing. Safety and security come on top of the basic needs. Every employee should be provided with protection from any danger in his or her working environment. Social needs are in the middle of the hierarchy. Trust and care are to be present in one’s working environment to increase productivity in the business and ensure employees are happy. Employees also need esteems needs, they need to be recognized and respected for the work they have done and praised for their achievements. Finally, at the top of the hierarchy is self-actualization means that people need to feel some fulfill ment in what they do. Many businesses follow this theory and are well motivated and are one of the most successful businesses. Let’s take Kelloggs for example. They provide their staff with every need in Maslow’s hierarchy of needs and that is why their staff is well motivated and they have less absenteeism. In the other hand, Herzberg’s two-factor theory helps gives employees job satisfaction like achieving aims, chance of promotion, responsibility, interesting work, recognition and personal development. He called that factor motivators. But it doesn’t mean that motivators satisfies all the workers needs. He called the other factor hygiene factors that satisfies all a worker’s other needs like pay, working conditions, job security, quality of supervision, staff relationships and company policy. This theory tells us that dividing all an employee’s needs in 2 different factors that cannot work alone only together is the most effective way of making a business successful and well motivated. For example, the business would make the work interesting so the employees woul d feel well motivated. But, employees would also loose their motivation if hygiene factors such as pay and job security weren’t offered in a business which would result in failure in the business. These 2 theories that I have mentioned are different, but very similar in some ways. One thing they do have in common is that they are the factors to a well motivated and successful businesses. They both relate on the argument that â€Å"we behave as we do because we attempting to fulfill a certain needs†. They both specify the subject as to what motivates people. However, it all depends on your  values and norms. For example, the Japanese say that safety and physiological needs are most important to them while employees in Norway say that social needs are the most important to them in their working environment. Herzberg’s hygiene factor relates to Maslow’s basic needs, safety and social needs. Also, Herzberg’s motivators idea corresponds with Maslow’s esteem and self-actualization. These theories are the most useful theories in making a business successful. Kellogg’s a very famous business that has well-motivated staff. For example, they offer competitive salaries. It gives people the means to acquire the basic needs for living. Kellogg’s also offers flexible benefits program that allows employees to choose benefits that suit them. The staff has a sense of belonging in their working environment. Another well-known business is data connection. Employees say that the managers care about them as individuals. they feel a sense of belonging. The business also provided free healthcare for employees and provides a pay that satisfies their safety and security. These are some of the successful businesses. Motivations are truly the key to success.

E-Commerce Marketing Report - Free Essay Example

Sample details Pages: 5 Words: 1573 Downloads: 3 Date added: 2017/06/26 Category IT Essay Type Analytical essay Did you like this example? Electronic Commerce Coursework II Part 1 Michael Porterà ¢Ã¢â€š ¬Ã¢â€ž ¢s model 1.Product: The M à ¢Ã¢â€š ¬Ã¢â‚¬Å" Commerce business and mobile application is a subset of electronic commerce. It is used on hand-held computers, mobile phones, tablets, and other similar devises. Our proposed application will have the following features: A high quality design, friendly and attractive appearance and easy to use features. A user-friendly feature allowing easy access to the menus and view of the services provided. The site will offer a view of all the available services, with all information in legible text. All the images will be of high quality, clear and easy to view with a fast loading time. Each page will offer all relevant information. It will have buttons allowing users to print out the information or share it with friends on social networks. One touch communicating: There will be simple to use features. There will be the option to communicate with the client through one touch. Either by phone-call or getting the builderà ¢Ã¢â€š ¬Ã¢â€ž ¢s location through directions on a map; or even by email. One touch calling will help our potential customers to know about any service. One touch sharing will provide customers the ability to share our app through the social media channels easily. If customers like the app, they might want to share it with their friends. So, we should give them the option to do it with one touch. Push messaging: This will provide value to the customers, because it will send messages with special offers for app users and provide information about limited period discounts. GPS coupons: These are coupons that reward customers for being regular visitors. They are discount coupons which are available to customers if they visit the store regularly for a set number of times. Shopping cart: This is extremely necessary so that our customers can make their purchase right from their smartphones. This will make their shopping experience a rewarding one and our business in turn will see increased sales. 2.Price: The cost of the M-application for the customer is very low. The only things needed are an appropriate device and access to an internet network. The application will be available for downloading from the Builderà ¢Ã¢â€š ¬Ã¢â€ž ¢s webpage for free. Also, it would be available for downloading from i-store or play-store. Discounts will be offered for purchases made using the application. Thus the clients can save on their purchases, in addition to the saving resulting from not having to physically visit the builderà ¢Ã¢â€š ¬Ã¢â€ž ¢s premises. 3.Promotion: Advertising should use both above the line media and below the line sales promotion. Above the line media will include television, radio, print and outdoor advertising campaigns. Below the line will mainly include public relations methods, for example demos at busy places like malls. Online advertising will include web banners and popup ads in internet sites that our target groups visit, and also in social netwo rks. 4.Place: The application will be available for downloading from the Builderà ¢Ã¢â€š ¬Ã¢â€ž ¢s webpage for free. It would also be able for downloading from i-store or play-store. It will be compatible for use in laptops, tablets and mobile phones. Each user should have to be registered and will be assigned a user name and password. Thus, he/she will be able to login from any device he/she likes. Part 2 Online video advertising strategy Contents: Don’t waste time! Our writers will create an original "E-Commerce Marketing Report" essay for you Create order Introduction. Examples of video advertising services. Uses of video advertising. How to make customers advocates for the new site. Reviews of products and services. Support to customers features Promotion and selling through the application. Research and develop new ways of doing business. 1.Introduction An online video advertising strategy involves the set of actions and methods used to promote an M-commerce application. The following is the proposed strategy for the new application. It proposes the use of three online channels, social media, location based services and email. Examples of advertising services or banner features that can be used for the application are proposed. 2.Examples of video advertising services. Display ads are featured in various sizes in many different websites and can be in many forms of display ads such as static images, flash, video and expandable. Use video with advertisements. Advertisements with vivid colors, music and movement have better results in attracting the interest of the persons viewing a webpage or social media. The webpages and social media should be carefully selected for an efficient reach of the prospective target group clients. Make a walkthrough virtual shop replicating the services provided. This will help to familiarize prospective clients with the building works offered. Thus, it will be much easier when they finally decide to shop. Use videos to show how the mobile application can be used. A step by step approach of how the mobile application can be used with examples and animations. This will help in promoting the M-commerce application itself. 3.Uses of video advertising. Video advertising can be used in social media, location based services and email. Social media: Facebook and Twitter are used by most marketers and rightfully so. Facebook recently surpassed one billion total users worldwide, and Tweeter five hundred thousand. Both social networks are used by marketers as the main methods to reach consumers everywhere. Location based services: With these services it would be much easier to track the store near the clientà ¢Ã¢â€š ¬Ã¢â€ž ¢s location, since those services include mobile tracking through the mobileà ¢Ã¢â€š ¬Ã¢â€ž ¢s gsm network. Email: Email marketing is another method of using the Internet to promote at a low cost, and in an effective way. The Internet has given mass communication a whole new perspective and possibilities. Those who aspire to make their business ventures a success story have got to make the most of this form of advertising. The promotion of the new application will have the following steps: Step 1: Create an attractive mailer that can be sent out to the target groups so that they can be informed about the application and its features. Step 2: Make a list of potential customers who would be interested in the application. This target group will be divided into subgroups. Special offers and discounts should be included for each group, to make the most of this advertising move. Step 3: Evaluate the response rates and feedback. 4.How to make customers advocates for the new site. Traditional promotion and marketing is no longer the only way to market to consumers. Business leaders today ne ed to realize that customers who tell their story are a more credible and valuable way to reach even more customers. You can do the following: Show video of customers talking about the products they bought. Customers can be the best advocates of the products. You should have persons that prospective clients can be identified with. In other words they should see themselves in place of these persons in the videos. Identify and maintain relationships with your customers that can be used as brand advocates. You should find out not only who your prospective customers are, but also who already shares and promotes your services. Keep these advocates regularly engaged. Comment, reply, share, and email are all great tactics to keep advocates on board. Show publicly that you value their opinions. You must give the advocates rewards for their efforts with their own products or services. Create contests that are funny, entertaining, educational, or provide some sort of value to your customers. 5.Reviews of products and services. You should allow users to submit reviews to the web page for each product or service. Reviewers can rate the product on a rating scale from 1 to 5. The review may be anonymous. Clients may comment on the reviews, indicating whether or not they found the product or service helpful to them. 6.Support to customers features. You can use Live Chat to provide support to your clients. The majority of people browsing the web prefer to use Live Chat because of its immediate response. Waiting in telephone queues belongs to the past. The use of email response can also be used although the live chat is by far the most preferable method. Live Help will build customer trust and confidence in your products and services. 7.Promotion and selling through the application. You can use Video to increase the popularity of your campaign. Video can be a dynamic tool that attracts and keeps visitors. The following two uses will be used: A promotional video will be included that explains who the Contractors are and what they do. A tour that tells visitors what they can find on the website and a virtual tour that helps users see what are the services that can be provided. Videos demonstrating a product or service for example, how to install or built something, or show the construction works in action. Video can also be used to train clients on how to use the webpage. 8.Research and develop new ways of doing business. The internet technologies can also help the building companies in their RD. As the main function of marketing is satisfying consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s needs, the identification of such needs is essential. Through its webpage and mobile application, the companies can identify such needs from their clients and application users. Then, they can get feedback on how these needs can be satisfied. Video advertising process diagram. References https://www.dummies.com https://en.wikiped ia.org https://marketing.about.com https://info.cleriti.com https://www.buzzle.com https://www.dmnews.com https://mashable.com https://desktopvideo.about.com Page 1-cwII